KEMMCOM Media and Communications

Ethiopian’s Conspicuous Flaw

From the expansion project of Bole International Airport to the various purchases of aeroplanes, Ethiopian Airlines, a.k.a. Ethiopian, has been the talk of the town for long. Its ambitiousness has led some observers to christen it the “Emirates of Africa”. But its corporate culture has long been worrying. The recent episode of a flight operated by an all-women crew brought that to the fore. From the cockpit and cabin crew to flight dispatchers, a team comprised of only women flew from Addis Abeba to Bueno Aires, Argentina. A flight that was not the first of its kind, it may have indirectly revealed the Airline’s outlook on gender.