Media Business
Media Business
KEMMCOM will be leading the commercialization of media in Ethiopia in print, broadcast, and digital media by initiating and executing grant agreements, investments, content partnerships, and conducting market development activities that seek to vanquish the barriers to entry, barriers to sustain, and barriers to growth for media in Ethiopia. Specific services in this division include:
Types of services KEMMCOM offers include:
- Conducting feasibility studies for potential media investors.
- Carrying out research for public, non-profit, and private sector clients on how to support media development and sustainability projects.
- Supporting the process of digitisation of legacy media organisations through strategy, execution, training, and capabilities development.
- Developing route-to-market and route-to-consumer strategies for media properties by building business models, integrating new revenue-generation schemes to existing business models, and training teams with new capabilities to respond to changing market dynamics, new business models, technological change, and regulatory compliance requirements.
- Facilitating mergers, acquisitions, and investments by conducting due diligence, market research, and valuation of media properties.
- Building corporate governance structures for the “new” company after changes in ownership to ensure business continuity and a path to profitability.
- Developing and executing business process transformation for media properties facing financial duress, operational challenges, and disruptive market and regulatory changes.
