A year of sweeping reforms in Ethiopia’s political and media landscape culminated early this month with Prime Minister Abiy Ahmed receiving the Felix Houphouet-Boigny Prize for Peace on the sidelines of the World Press Freedom Day 2019 celebrations in Ethiopia and the country widely acknowledged for the wide-sweeping reforms that sees almost no journalist in prison for the first time over twenty years. But as Elshadai Negash argues, the focus should now turn to liberating the commercial shackles that have stunted the growth of the media sector in the country

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