KEMMCOM Media and Communications

Informed Investors, Thriving Markets, Shared Prosperity.

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This piece was originally published on Addis Fortune on January 23rd 2022

With Ethiopia gearing up for the re-launch of its capital market in 2022, all eyes are on how one of Africa’s sleeping giants can create and sustain a market that can fuel the growth of its private sector. But without a concerted effort to address the waning information and education gap in its financial ecosystem and improve financial literacy for thousands, if not millions, of would-be investors, the effort could be a repeat of the exciting start, but stunted growth in similar African countries, explains Elshadai Negash (, who leads Media Business, Communications, & Corporate Affairs at KEMMCOM Media & Communications.

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